New normal opens up new worlds for Messe München

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New normal opens up new worlds for Messe München

Since March, when the coronavirus pandemic brought a halt to events in Germany and across Europe, the team at Messe München’s complex of locations has been looking to the future and working tirelessly to acquire new customers. The Sales team reports that, despite the pandemic, interest in holding events at the venues continues to be strong and much of the initial discussions have been about alternative event formats and how to adapt the facilities during the coronavirus period. One example of the new thinking was the set up, in double-quick time, of an open-air drive-in cinema, the Autokino+, on the outdoor area to the north of the Messe München Fairground. Academic links have also proved fruitful. The ICM – Internationales Congress Center München opened its doors to host state law examinations organised by the Ministry of Justice, and the MOC Veranstaltungscenter hosted the examinations of the Chamber of Industry and Commerce. The Messe München’s deputy managing director, Monika Dech, says:

“In these unusual times many event organisers have been choosing our venue locations for events in the medium and long term – confirmation of our excellent reputation in the sector and also of the fact that people in the world of business and commerce are looking to get back to direct, personal contacts at trade exhibitions and congresses.”

Hyper Bowl & digital

One new format that has been showcased at the Fairground is the Hyper Bowl, a mixed reality studio featuring a 270° LED wall used for filming, photoshoots and product presentations. And it all goes digital in March 2021 when another new customer, GPEC® digital, comes to town. This leading tradefair for digitisation of internal security will run 24-25 March, 2021 at the Messe München Conference Center Nord, with Hall C6, and bring an estimated 2,300 participants from 28 countries, as well as 190 exhibitors.
Dr Uwe Wehrstedt, managing director of organiser EMW Exhibition & Media Wehrstedt GmbH, explains why he chose Messe München:

“Following our premiere in Berlin in 2019, I wanted to move the event to the IT capital of Germany, namely Munich. The Conference Center Nord, in conjunction with Hall C6, offers the best conditions for GPEC® digital. The infrastructure is first class and the modular system of Hall C6 gives us flexibility in how we design the event and can expand at short notice. Also, we feel very welcome in Munich, as the Bavarian State Minister of the Interior, for Sport and Integration, Joachim Herrmann, has become patron of our event.”

Cycling contest in C1

A new customer from the sports sector for 2022 is the 2nd European Championships. From 11 to 15 August, 2022, the Championships of cycling will be held in Hall C1 of the Messe München fairgrounds, with many other disciplines in this multi-sports event taking place around the city of Munich. A good way to mark the 50-year anniversary since the Bavarian capital hosted the Summer Olympics in 1972.

Messe München Locations

With the Messe München Fairground, the ICM – Internationales Congress Center München, the MOC Veranstaltungscenter München and the Conference Center Nord, Messe München is made up of four venues, offering a range of solutions for events of all sizes and formats. The Messe München Locations Sales team is centralised and on hand to advise on services and availability of space. Messe München prides itself on being a global networking platform and, under the slogan ‘Connecting Global Competence’, brings together decision-makers from all parts of the world. The portfolio comprises over 50 tradefairs for capital and consumer goods as well as for new technologies that focus on the latest social issues. The 200 events organised by Messe München each year alone attract 50,000 exhibitors and three million visitors. Messe München is also active in 100 countries via associated companies and agencies. The company is particularly active in growth markets, including China, India, South Africa, Brazil, Russia and Turkey.

Locations of Messe München: four-square behind your event

So, what is the Messe München quadruple venue offer exactly, and what kind of events fits each location best?

Messe München Fairground

A prime site is the Fairground, which offers 200,000sqm of hall space and a further 414,000sqm of open space. It has 18 exhibition halls and 50 meeting rooms, as well as ceilings up to 16m. Big name events include baking and confectionary industry tradefair (since 1949), IBA, which is next due to cook up a crowd over five days in October 2021. Heim & Handwerk is Southern Germany’s largest fair for living and furnishing and organisers are preparing for the 25-29 November 2020 dates. Messe München also uses the facility to organise its own events, including the leading construction material, machinery and equipment show, bauma. IFAT, the global tradefair for water, sewage, waste and raw materials management is another giant, as is automatica, the show for smart automation and robotics.

ICM – Internationales Congress Center München

The ICM is one of the leading centres in Europe. It has timeless architecture and real wood flooring and offers clients a 3,500sqm hall and a total of 7,000sqm of exhibition space. With its direct access to 18 exhibition halls, the ICM is able to increase its maximum capacity above 6,000 visitors. An average of 80 events are held at the venue per year, and, since 2020, the ICM also offers two studio options for digital and hybrid event formats.

National and international congresses are the mainstay of the venue business, which also welcomes AGMs and corporate event formats. ESMO – the Congress of the European Society of Medical Oncology 2018, drew 27,700 attendees and the Congress of the European Society of Cardiology (ESC) 2018, 32,860 attendees. Fujitsu brought its Forum in 2019 with 10,719 attendees, while Munich’s largest start-up festival, Bits & Pretzels, gathered 5,700 attendees, who heard Barack Obama speak in 2019. Analytics and data event SMX München drew 3,400 attendees.

Conference Center Nord with Hall C6

The slick operation and state of the art facilities are ideal for corporate event formats, AGMs and conferences. Multifunctionality is the keyword to describe this venue.Last year’s Internet World drew over 19,000 visitors and the expo returns to the venue for 2021.
An expansion of the center was completed in December 2018 and is now a prime location with high flexibility thanks to partition walls in Hall C6.

These walls offer organisers the opportunity to be flexible with smaller and medium-sized events and help make the venue the perfect place to expand an event, since it is connected with the extra halls of the Messe München.

MOC Veranstaltungscenter München

This venue space is the only one of the four venues located away from the main complex, around 25km from the centre in north Munich and directly connected to the freeway. It has 30,000sqm of floorspace and can host tradefairs and conventions. It has three halls, two glazed atriums and 156 adjoining meeting rooms and studios – unique in Europe.
The venue is well equipped for product presentations, training sessions and workshops, as well as examinations.

One major event at MOC is: IMOT, the 28th International Motorcycle Exhibition, which returns to the venue every year in February.
MOC is particularly suited for newcomers who can test the market in a prestigious setting, with opportunities to flex as required.

To find out more about the venues click here.

Munich: powerhouse for big industry names

The city is a leading IT centre and hub for IoT, with 29,000 businesses in the sector, including Apple, IBM, Intel, Google, Microsoft and Siemens. The area is a science hot bed with 14 universities and 270 biotech and pharma companies. Finance and insurance giants with bases in the city include Allianz, Munich RE, ARAG, AXA, Ergo, Generali and HypoVereinsbank, as well as 20% of German venture capital companies. Munich has a growing aerospace industry (EADS, GE Aircraft Engines, MTU Aero Engines and MT Aerospace), while its automotive industry brands need little introduction, and include BMW and MAN.
The city is also a media capital, with ProSiebenSat.1, Bavaria Film, Bayerischer Rundfunk and Süddeutsche Zeitung based in Munich. And it is not all about established names: the dynamic start-up scene offers 95,000 companies employing 369,000 people in Bavaria.

Munich also has 10 accelerator programmes. Time maybe to move your event into the fast lane?

Get in touch with Messe München Locations’ new director Katharina Keupp and her team via:

+49 (0)89 949 20631


Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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