New senior leadership team to oversee UK agency’s drive for growth

UK-based brand experience agency Owl Live has appointed a new leadership team for its Liverpool and Windsor offices. Agency founder Antony Greenberg announced that Lauren Mucklow and Muriel Holdsworth will assume the roles of joint managing partners with a brief to lead the agency in a new direction that includes ambitious plans for growth. Muriel will assume responsibility for client services and all commercial activity and Lauren will take the lead on performance across Owl Live’s delivery channels. Greenberg will continue to support the business by joining a new advisory board with Amanda Vine and Barry Day, who have been consultants to the business for some time. Greenberg said: “After much consideration, I believe that now is the right time to take the company to the next level, but well-considered, sensible, and steady growth requires some changes. “Lauren and Muriel have been appointed to lead the agency in an exciting new partnership. As joint managing partners, I know their ideas, determination and passion will help Owl Live to realise the next phase of its growth journey.” Holdsworth said of her new appointment: “This has been the most exciting year and a half of my career. Owl Live has something truly unique – an ambition and hunger for success that I’ve rarely seen so evident in other agencies…. I can’t wait to co-lead the agency and am confident that we will carry on growing and become a well-known force to be reckoned with in the industry.” Owl Live delivers internal communications, training and development, reward and recognition programmes and experiential marketing campaigns. It has clients in some of the world’s most successful technology, communication and car manufacturing brands. Owl Live is also a founding member of isla, a non-profit, action-driven organisation focusing on a sustainable future for brand experiences and events. Photo: Owl Live joint managing partners Muriel Holdsworth (left) and Lauren Mucklow