New Tel Aviv CVB start-up reaches out with tech

Israel’s second city and finance and technology capital has announced a new convention bureau will lead an initiative to attract international congresses and tech-related meetings to the city. The ‘non-stop city’ has witnessed a rise of 40% in tourism numbers over the past year and, with the highest concentration per capita of tech startups in the world, Tel Aviv is a world leading tech hub with multinational R&D centres. Large-scale investments in meetings infrastructure prompted the Tel Aviv Global & Tourism Company to launch the bureau. Noa Sapir heads the Tel Aviv Convention Bureau and told a press conference at IMEX Frankfurt on 16 May all about the city’s new plans to support congress organisers bringing their events to the city. She highlighted the 5,700 monthly incoming flights, with excellent international connections and large variety of accommodation options at reasonable prices. The city has 10,259 available rooms for conference delegates, spread over 88 hotels, the largest portion of which are at four-star level at an average room rate of 231 euros. The Tel Aviv Convention Centre offers 45,000sqm of convention space and its spokesperson said in Frankfurt that the city was “finally putting in the effort” to bring big event business in. Sapir added that the personal safety level in Tel Aviv (by OECD ranking) is similar to that of Berlin, London and Quebec.