Edge at Hudson Yards, the highest indoor/outdoor sky deck in the Western Hemisphere, has announced a multi-million-dollar transformation intended to immerse visitors in a world of light, colour and motion as they ascend 1,100 feet from street level into the Manhattan skyline.
Spanning across the entirety of Edge’s indoor footprint, from the 4th floor entry to 100th floor sky deck, the new permanent installations invite guests on a multi-sensory journey that evolves from dawn to dusk, shifting across seasons, and ensuring every visit reveals something new.
Hudson Yards Experiences, the company responsible for operating and marketing Edge, collaborated with the strategy and experience design team at multidimensional agency Journey; experiential entertainment studio, Moment Factory, and New York City-based design studio, SOFTlab, to design and install next-generation exhibits throughout the space.
A glass floor and angled glass walls gives visitors the impression of being suspended in the sky.
The installations include Pulse, a fully immersive world of pulsing electric colour, light and sound that distils the city’s intoxicating energy; Crystal Cave: a step inside a rainbow of translucent jewels that change colour with the movement of the sun as it rises and sets in the skyline, and Infinite City, vertical luminous ‘skyscrapers’ that fragment and reframe the city into a hypnotic series of worlds within worlds.
This new suite of visually stunning experiences and content transforms Edge from an observation deck to become an immersive entertainment experience unlike anything the city has seen before.
Andrew Lustgarten, executive chairman of Hudson Yards Experiences, says: “Situated 1,100 feet above one of the greatest cities on earth, Edge at Hudson Yards will transform what it means to be a New York City landmark. Guests will be welcomed into a breathtaking, kaleidoscopic world before they even reach our thrilling outdoor sky deck.
“The new Edge is driven by immersive design, emotional storytelling and our desire to create experiences that people want to share and return to again and again.”
