New framework to prove event value. ICCA's Global Impact Measurement Tool aims to quantify social, scientific and economic benefits of association conferences beyond tourism metrics.

MPI's EMEC journeys on in Barcelona. The event brings together European meeting professionals to explore AI, neuroscience and leadership through learning journeys across the city.

Abu Dhabi hosts major four-day incentives association conference. Incentive and business travel professionals also attended the Crystal Awards hosted at the Ritz-Carlton Abu Dhabi Grand Canal venue.