Next generation show for the MICE industry – REVEAL

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Next generation show for the MICE industry – REVEAL

REVEAL, North America and the Caribbean, launched on 15 October takes place in Miami Florida at 1 Hotel South Beach. It is an appointment show designed to highlight new and renovated properties for planners, buyers and suppliers.

The appointment show will take place 6-9 December 2015 and aims for buyers and suppliers to build relationships through three days of one-on-one appointments, networking and education.

REVEAL has unveiled a new approach to the appointment based hosted buyer model. Director of business development for REVEAL, Ailene Sorice, said: “REVEAL offers buyers, suppliers and sponsors an intimate appointment-based event like no other. The power of REVEAL is in the proprietary software. The software deeply analyses buyers and suppliers profiles and needs, matching them based on relevant business opportunities.”

Katherine Manfredi, director of program development, said: “The feedback from senior planners and buyers about REVEAL and the concept has been phenomenal. Every aspect of REVEAL is crafted to help buyers find the right venues for their programs.”

Buyers can apply from now until 21 October to be hosted at the event.