NSW government gets in on the act at Sydney's Get Local in July

Australian MICE market show Get Local Expo has announced it is to partner with government tourism and major events agency Destination NSW (New South Wales). The agreement will bring 20 industry partners including Hunter Valley, Central Coast and the Orange region, to be showcased at the inaugural event, at ICC Sydney, 29-30 July 2021. NSW minister for jobs, investment, tourism and Western Sydney Stuart Ayres said it was great to have the opportunity to showcase NSW at ICC Sydney this July, as the return of more face-to-face business events ramps up. “We know that the recommencement of business events will be crucial in rebuilding and supporting the industry, and the NSW government is focused on making sure event planners know about the many great locations and venues that regional NSW has to offer. “It’s been fantastic to see the boost in confidence in NSW in getting back to business and attending events in-person, and we look forward to shining a bright light on our fantastic state at the inaugural Get Local Expo,” minister Ayres said. Get Local will provide event managers, PCOs, meeting planners and incentive organisers the opportunity to learn more about the domestic offerings across Australia, New Zealand and the Pacific. Donna Kessler and Gary Bender, co-founders of Get Local, say that ‘uncertainty’ isn’t a word that comes up during Get Local planning sessions. “The local domestic industry needs this event and it will go ahead. Get Local is a business events expo and a place to reconnect and do business which we need more than ever in 2021,” Bender said. “2020 was the year of hibernation, 2021 is the year of collaboration and Get Local is the vehicle to make that happen. “The power of person-to-person events is a proven fact. A comprehensive survey, undertaken by Business Events Sydney and the University of Technology, of delegates attending five separate meetings found 91% of delegates agreed that the face-to-face meeting exposed them to new and innovative ideas.” “Businesses need ideas and to innovate, and it can’t continue to be done in isolation,” said Kessler. Get Local will showcase venues, hotels, bureaux, AV, technology and other suppliers to the business events sector across Australasia. Click here to register – www.getlocalexpo.com.au