Nteractive appoints Ian Cummings as Global CEO

Nteractive, the global brand experience agency, has appointed Ian Cummings (pictured) as global CEO. Founded in 2010 by Neil Evans and Matt Brownfield, Nteractive is an agency that architects experiences, particularly within the tech and lifestyle sectors. With established offices in the UK and the US, and a diverse team spanning Europe and Asia, Nteractive says it is strategically positioned for continued global expansion. Cummings brings with him a wealth of experience, having served as the CEO of CWT Meetings and Events. “Nteractive is an established and talented global powerhouse with a prestigious client portfolio and I am eager to build on this foundation,” said Cummings. “Together we will pursue ambitious growth plans focussing on the agency’s sector specific expertise and exploring adjacent industry verticals where exceptional experiences are key.  We’ll be elevating the agency to new heights in the coming years.” Neil Evans, managing director and co-founder, Nteractive: “It’s an incredibly exciting time for the events industry with so many businesses and brands recognising the integral role events play in the marketing mix. We are a unified global agency which enables us to support our clients with regional teams who blend local expertise with global insights. We pride ourselves on being a client focussed, people first agency and Ian’s appointment underscores this philosophy. His proven track record of operating at scale with a true growth mindset, coupled with his strong reputation for people leadership and client centricity make him a standout choice for this role. We have strategically positioned Nteractive for its next stage of development and I am delighted to have Ian leading us forward.” Cummings will be joining Nteractive on 2 September 2024.