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Ottawa’s UK roadshow cements long-term partnerships

Americas Europe News
Ottawa’s UK roadshow cements long-term partnerships

Ottawa Tourism has completed a week-long European roadshow involving reaching out to key association clients.

The team from the Canadian capital gained valuable face time with both current and potential clients as part of Ottawa’s ongoing business development strategy to win long-term business.

Representatives of the Shaw Centre, Ottawa’s main convention centre, were part of the delegation and Nina Kressler, President and CEO of the Shaw Centre, said of the roadshow: “It was an opportunity to do more than just make new friends as we also spent time talking to several clients already planning events in Ottawa.”

“The Ottawa Tourism team doesn’t sell the destination, instead we build relationships, educate and inform,” said Ottawa’s Vice-President, Meetings and Major Events, Lesley Mackay. “The result is a long-term business strategy that has seen the city go from strength to strength over the last few years.”

She added that a client event at Gleneagles in 2018 had netted several enquires and delivered a 600% return on investment.

Mackay added that a new PR partnership with Soaring Worldwide was “a natural extension of our personal approach to the market. As a specialist PR focused on venues and destinations in the association sector they know the buyers and what appeals to them in terms of communication and messaging.

“Their work during the Gleneagles event last year was an ideal introduction and the whole team is looking forward to reaping the benefits of their support moving forward”.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail