Outside of the room: Thinking creatively about outdoor spaces for events

Promoted Content
Outside of the room: Thinking creatively about outdoor spaces for events

Location: Fox Harb’r Resort, Nova Scotia. Credit ©: Tourism Nova Scotia / Photographer: Dean Casavechia

There’s no question that outdoor events have become more popular than ever. But what is it that makes one go beyond the ordinary and transform into something remarkable? Creativity is key. An imaginative approach coupled with a safe place to gather can elevate your event and leave a lasting impression on attendees. Here’s how to do just that.

Embrace the extraordinary

After over a year of stay-at-home orders, attendees are eager to reconnect with industry peers. But not just anywhere. They are looking to gather in outdoor settings that fill them with inspiration. It’s more important than ever to think outside of the box and discover new spaces that encourage creativity, spark transformative ideas and leave attendees feeling energised.

Finding venues that check those boxes may sound like a tall order, but with plenty of outdoor space, Canada has no shortage of spectacular settings to choose from. Meeting professionals can host an event at the foot of a towering mountain, in a charming coastal city or surrounded by vast prairies.

“Canada’s horizons and dynamic green spaces in vibrant cities are the perfect stage for organisations to gain access to their industry’s thought leaders,” says Chantal Sturk-Nadeau, Executive Director, Business Events at Destination Canada. “The fresh air is sure to revitalise attendees and encourage innovation.”

For inspiration, look to spaces like the Montréal Botanical Garden in Québec, an oasis in the middle of the city with a rich collection of 22,000 plant species and cultivars. Or located only minutes from the Québec City Convention Centre, the Voltigeurs de Québec Armoury is the only military building in Canada to have been recognised as a national historic site.

Deliver transformative experiences

Another way to take your outdoor event to the next level is to deliver transformative experiences. Canada has long been at the forefront of providing unique outdoor activities that forge lasting connections among attendees.

Consider hosting your meeting at Grouse Mountain in Vancouver, British Columbia, where groups can zipline, hike and meet grizzly bears, or at a championship golf course and world-class vineyard at Fox Harb’r Resort in Nova Scotia. There are countless possibilities when it comes to offering meaningful outdoor events that provide unforgettable experiences.

Plan a conference people want to attend, host in Canada’s outdoors and watch your attendance soar. The Destination Canada Business Events team can help you meet with purpose in Canada, when restrictions ease. 

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

Leave a Reply