ASIA – The Pacific Asia Travel Association (PATA) has appointed Ivy Chee as PATA Regional Director-Asia, effective 16 January, 2012.
The Malaysian national will be responsible for promoting PATA’s “Next Gen range of membership benefits to travel and tourism industry companies and organisations, and engineering opportunities for the association and its members in Asia (excluding Greater China)”.
Before joining PATA, Chee was Regional Senior Business Development Manager at online travel aggregator Wego in Singapore.
At Wego, Chee worked with clients such as Malaysia Airlines, Air Asia, IHG, Starwood, Hilton, Accor Hospitality, American Express, Tourism New Zealand and Tourism Western Australia.
“Ivy is an important hire who embodies PATA’s Next Gen philosophy,” said PATA CEO Martin Craigs. “A Malaysian who studied in Australia, has worked in Singapore, with a background in the new media and online travel space, and who speaks a handful of regional languages.”
Chee speaks English, Mandarin, Cantonese, Malay and basic Japanese.
PATA is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. This year, PATA celebrates 60 years of developing responsible tourism.
PATA is set to hold its Annual Conference at the Royale Chulan, Kuala Lumpur, Malaysia, 21-22 April 2012.
Any conference-related news? Email sarah@mashmedia.net
