PCMA president and CEO Sherrif Karamat has announced the association’s 2026–2027 APAC Advisory Board has been confirmed. The 15 leaders will help shape PCMA’s strategy and advance regional initiatives across the fastest-growing region for business events.
“Asia Pacific is at the forefront of innovation and growth in business events, and its influence on our global community will only continue to accelerate,” said Karamat. “The APAC Advisory Board brings together exceptional leaders who understand the opportunities and complexities of this region, and their guidance will be instrumental as we co-create education, experiences, and solutions that drive economic and social progress for our industry.”
The following leaders enter the first of a two-year term (2026–2028):
- Anna Patterson, founder and managing director, Sight
- Mayumi Ninomiya, general manager, Jack Morton Japan
Leaders serving the final year of a two-year term (2026–2027):
- Lisa Hopkins, chief executive Officer, BEIA
- Mala Dorasamy, CEO, Malaysia International Trade & Exhibition Centre
- Philip Goh, head, APAC Event Marketing, Intuitive
- Will Kataria, country head and senior director, Cvent
Leaders returning for an extended two-year term (2026–2028):
- Anne Jamieson, CEO, Saxton
- Kerry Lau, head of marketing, ASEAN, Oracle
- Ronald Lim, co-founder and event producer, Think Tank Productions Sdn. Bhd.
- Sakurako Ogawara, director, conferences, Gartner
- Shelley Ryan, events and incentives manager, FUJIFILM Business Innovation Australia
- Stuart Frank, senior director, strategic events, Salesforce
- Tamsyn Barker, managing director, APAC, FIRST agency
Leaders serving the final year of an extended term (2026–2027):
- Genevieve Lim, assistant vice-president, MICE and sales, Marina Bay Sands
- Melissa Holdsworth, chief operating officer, AusIMM











