PCMA launches forum to support business events industry recovery

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PCMA launches forum to support business events industry recovery

The Professional Convention Management Association (PCMA) is to host a one-day hybrid event to help event professionals and businesses through the industry’s recovery phase.

Convening Asia Pacific – The Global Recovery Forum, will be held at ICC Sydney on 10 November and available online, and will feature workshops that aim to help attendees build practical skills and knowledge.

PCMA managing director of APAC, Karen Bolinger (pictured), said: “The content for this event has been designed around the findings from PCMA’s major global and Asia Pacific surveys where we asked buyers and suppliers what skills and information they needed to survive and thrive in their business post-Covid-19.

“This event is an intensive four-hour programme co-created by event planners and the industry and includes case studies, workshops, and strategic content. While the solutions are always changing and adapting, Convening Asia Pacific will cover the most up-to-date thinking and training.

“I’m particularly interested in the sharing that will occur amongst participants as we facilitate important discussions. Only together will we work to create viable solutions and find ways to adapt and continue our journey to recovery.”

PCMA released its Business Events Compass globally in July, providing insights on geographic and industry sector business events recovery opportunities, as well as recommendations for the evolution of participant engagement, business models and expected reskilling needs. In August, PCMA released the Covid-19 Recovery Dashboard survey specific to the APAC region. Common challenges were strategic approaches to budgets, exhibitors and engagement, all key themes to be covered at Convening Asia Pacific.

PCMA president and CEO, Sherrif Karamat, said: “We invite and encourage all business events professionals to attend Convening Asia Pacific, either in person or remotely. We have a diverse and dynamic business events ecosystem in Asia Pacific and this event offers the opportunity to bring together our region’s most creative and innovative event professionals.”

Convening Asia Pacific – The Global Recovery Forum will take place at ICC Sydney on 10 November from 12pm-4pm AEDT. The live-streamed event will cover topics including digital events marketing, participation, risk management and digital sponsorship.

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