Fifty professional conference organisers and event planners have been exploring Tasmania over the last two months, discovering some of the hidden gems that make the island a prime destination for business events. The curated visits were part of three famils run by Business Events Tasmania.
Tasmania’s accessibility to stunning landscapes, historical world heritage spaces, and mouthwatering local food and drink were on full display as groups visited venues across every region in the state.
One group were treated to a day out on The Truffle Farm in the state’s North. They joined owner and young tourism leader, Anna Terry and her truffle dogs in a hunt to dig their very own black truffles to accompany their local lunch.
World-class produce is found in every corner of the island, as attendees discovered on their visit to the Freycinet peninsula off the east coast. There, among views of the Hazard ranges, they waded out into Oyster Bay with a local oyster-farmer to shuck their own oysters straight from the source.
Other highlights included a visit to Launceston and a Welcome to Country smoking ceremony at the Cataract Gorge. And a trip into Hobart was capped off with an interactive murder-mystery feast at Hadley’s Orient Hotel – one of many bespoke historical venues, like the Female Factory, that offer creative spaces intertwined with stories of Tasmania’s past.
Marnie Craig, CEO of BET, said: “Our famils are not just promoting a location but inspiring a new vision for attendees and their upcoming business events.
“It’s fantastic to be able to immerse these industry leaders in the experience that is Tasmania, rather than trying to convey it second hand.
“We’ve always found that once they’ve seen the beauty of the island with their own eyes and interacted with the wonderful people that make it so special, they know it’s the right destination to elevate their event to something truly exceptional.”
BET is intending to offer more opportunities for event planners to visit Tasmania through famil programmes in 2025. For more information, visit www.betasmania.com.au
