PCVB launches new tools to make Philadelphia more connected

AMERICAS – The Philadelphia Convention and Visitors Bureau (PCVB) has launched a suite of mobile tools aimed at making Philadelphia more accessible.
 
The bureau, which hosted the largest health and safety conference in the world on 31 October, has created four new ways convention delegates and visitors can discover the city via their mobile.
 
“The world moves at such a faster pace than it ever has before and Philadelphia is now reaching a global market,” said President and CEO for the PCVB, Jack Ferguson. “One way to get the message out about Philadelphia as a premier tourism and convention destination is through technology, with the objective of piquing a visitor’s interest in travelling here in person.”
 
The first tool is ExplorePHL.mobi, a new mobile site that looks like a smartphone application, but is actually a mobile website available on any Internet-enabled device. Among its functionalities are Geolocation services, which display places that are closest to a user’s location, a calendar of events, deals from local businesses, mapping and more, all available from any smartphone device.
 
In addition to explore PHL.mobi, as a means to connect with a more diverse mobile site, the Multicultural Affairs Congress (MAC), a division of the PCVB, created PhillyCulture, that tells Philadelphia’s multicultural story. Visit m.philadelphiamac.org or iPhone, Android and BlackBerry touch phone.
 
The bureau has also created a new iPad app, which allows users to download the Philadelphia Official Visitors Guide for free.
 
The PCVB has partnered with The MeNetwork on this free service so visitors can retrieve special offers via text message or through MeNetwork’s app for smartphones and tablets. The text service is a ‘pull’ system, meaning it only delivers information to the visitor when requested, thereby ensuring timeliness, relevancy and no spam for the visitor.
 
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