The Penang Convention & Exhibition Bureau (PCEB) in Malaysia has launched its latest business events initiative, ‘Penang Inspiring Meetings x Visit Malaysia 2026’. Launched at the Penang Waterfront Convention Centre (PWCC) on 24 November 2025, the campaign is supported by the venue and is aimed at strengthening Penang’s position as a premier destination for business events while supporting the national Visit Malaysia 2026 initiative.
Through ‘Penang Inspiring Meetings’, PCEB aims to attract more business visitors, conferences, and incentive groups, showcasing Penang’s vibrant offerings across both the island and mainland.
“As we approach Visit Malaysia Year 2026, this campaign highlights Penang’s readiness to welcome the world. We aim to elevate Penang’s reputation not only as a premier meetings and incentives destination but also as a hub where meaningful connections and sustainable impact are created,” said Ashwin Gunasekeran, CEO of PCEB.
As part of its ongoing CSR focus, PCEB has chosen to highlight the turtle conservation efforts at the Penang Turtle Sanctuary in Pantai Kerachut. The bureau noted that the turtle represents endurance, balance, and harmony with nature – values that align with PCEB’s commitment to developing the business events industry responsibly.
“This collaboration demonstrates how business events can deliver not just economic benefits but also positive contributions to Penang’s environment and community,” Gunasekeran added.
Looking ahead to 2026, PCEB will expand its support to new sectors, fostering diverse, high-impact business events that align with Penang’s vision for sustainable and inclusive growth. This includes enhanced mechanisms for meetings, conferences, and exhibitions that promote innovation, knowledge exchange, and social responsibility.
