Personify acquires events management platform a2z

Texas-based Personify, Inc., a technology supplier for associations, has announced the acquisition of a2z, Inc., an events management and optimisation platform for event planners and organisers. “I am delighted to have a2z join the Personify family and provide our clients with a more integrated experience,” said Eric Thurston, President and CEO of Personify. “The combination of Personify and a2z events provides an unrivalled set of solutions for delivering value across channels.” “Personify is the long-standing leader in technology solutions,” said Rajiv Jain, CEO, a2z. “As a part of Personify, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to organisations around the world.” a2z CEO Rajiv Jain (pictured) will continue to lead the a2z team as part of the Personify Events business, reporting to Eric Thurston. Association technology leaders, show organisers and team members have an opportunity to experience the new software at the Personify stand during the International Association of Exhibitions and Events (IAEE) Expo! Expo! on 11-3 December in New Orleans. For over 20 years, Personify has served as the technology foundation for organisations of all sizes, from the largest associations, charities and YMCAs to emerging non-profits.