AUSTRALASIA – Perth Convention Bureau (PCB) is to simplify and introduce a new membership structure following a survey of members.
The bureau, which has a large range of membership levels, took the advice of independent consultants, Metrix Consulting, to test a selection of members’ opinions on the value of PCB membership.
Armed with the results, the PCB now aims to provide a new model starting from the new financial year in May.
The feedback to PCB from members included the need to improve communication and ROI to members, provide more flexibility to choose the benefits that are important and offer a greater understanding of the membership tools and how to use them.
The bureau will also re-dedicate itself to working collectively with members to promote the destination via an inclusive ‘whole of destination’ approach to marketing.
“We see our members as the vital key in marketing Western Australia to conference and corporate clients” said PCB’s CEO Paul Beeson. “They are partners who deliver a joint effort in securing business for our State and therefore we are promoting a ‘Partnership’ rather than ‘Membership’ model,” he added.
“The Bureau has over 200 members in Western Australia and we value their contribution,” said Director of Stakeholder Relations, Tracey Cinavas-Prosser. “Our mission and promise to every one of them is to try and secure the highest return on their investment whilst working together to achieve a common goal – more secured events for WA.”
In the financial year 2012/13 the PCB secured business events requiring more than 200,000 hotel room nights. This will inject more than AUS$104.7m (US$97.1m) in delegate expenditure to the Western Australian economy.
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