The Philadelphia Convention and Visitors Bureau (PHLCVB), Pennsylvania Convention Center Authority (PCCA) and ASM Global have announced a new one-stop-shop ‘Alliance Sales Model’, designed, they say, to streamline sales operations and deliver a more unified, efficient and client-focused experience for Pennsylvania Convention Center (PCC) customers.
Previously, the PHLCVB’s role was to sell the PCC for long-term, citywide events. Under this enhanced model, the PHLCVB will assume full responsibility for all sales activity at the PCC, allowing for a single, seamless point of contact from initial inquiry to contract.
“I’m thrilled to share this major step forward in our continued evolution to better serve our clients and position the PCC and Philadelphia as the premier destination in the convention and meetings industry,” said Maria Grasso, chief sales officer for the PHLCVB. “We are confident this new model will continue to enhance our success in booking and hosting big events in Philadelphia.”
The new model is designed to accelerate bookings, enhance service consistency and elevate Philadelphia’s competitive edge.
John McNichol, president and CEO for the PCCA, said: “At the Pennsylvania Convention Center, providing the best for our guests remains our top priority, and this strategic alliance with the PHLCVB allows us to deliver even further on this promise at every phase of our customer interactions.”
ASM Global will maintain its exclusive focus on event operations on-site at the PCC. As a result of the transition, Stephanie Boyd has been promoted within the PCCA to director of external affairs where she will champion authority initiatives and support destination-wide alignment.
Several ASM Global staff members have transitioned to the PHLCVB team. Russell Kice has joined the PHLCVB as director of convention center sales and Brendon Fitzsimons and Chris Somers also join as convention center sales managers, along with Faith Betteridge as convention center sales coordinator.
