Pioneering events academic launches masterclasses

Americas News
Pioneering events academic launches masterclasses

Lauren Grech (pictured centre right), curriculum builder for the United States’ first-ever Master of Science in Event Management programme, has launched a series of masterclasses.

Grech is also CEO and Co-founder of LLG Events & LLG Agency. She was recently awarded a ‘Top 25 Most Extraordinary Minds’ designation by Hospitality Sales and Marketing Association International (HSMAI).

There are two masterclasses being offered: The Training Program for Event Professionals, and The Masterclass For Entrepreneurs. For both courses, attendees can customize their curriculum and schedule a one-on-one with Grech.

The Training Program for Event Professionals will cover event sales, event technology, event management, and event design and production. Attendees will need to pass certain milestones in order to receive their completion certificate. You can register at:

The Masterclass for Entrepreneurs is built to help start-up owners, as well as legacy business owners, learn how to use digital media in order to drive sales revenue, brand awareness and company growth. The course covers brand development, cross-media marketing strategies, as well as the application of technology and analysis of open source data. You can register at:

Grech commented: “After building an international business and becoming an NYU professor, I wanted to take my skills, experience and knowledge outside the classroom. Whether you are a business owner, aspiring entrepreneur or an event professional, I’ll provide you with a personalised learning experience to grow your business and reach your 2020 goals.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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