Poken to track buyers’ meetings attendance at ibtm america

Event technology platform Poken has announced a new partnership with Reed Exhibitions, which will see an expansion of the services previously provided and an integration with Nova™, Reed’s global online event management platform. The Reed ibtm america 2016 show, which takes place 15-17 June at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, will be the first to benefit from the new Poken technology link up, with the platform set to facilitate the show’s 100% mutually matched one-to-one meetings between suppliers and pre-qualified meeting planners. Poken will also deploy its on-site registration and badge-printing software at ibtm america this year and track buyers’ attendance at their scheduled meetings. All attendees at the show will receive a smart badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. Poken will also provide the event’s mobile app and claims its technology can demonstrate behavioral shifts among participants, helping drive better results through enhanced engagement, better awareness, and increased networking. Ron Speechley, who heads Poken’s sales and marketing in the US, said: “Reed Exhibitions has been one of our valued partners over the past few years and we are thrilled to continue to have the opportunity to innovate with this world class client. Creating more seamless ways for attendees to get results out of the shows they attend has been a priority for us.” Jaime McAuley, ibtm america event director, added: “Poken proved to us that beyond anything they understand an event organiser’s needs, and are committed to developing technologies that empower not only the attendees, but also the organiser. This year we are rolling out 100% mutually matched appointments, which means that exhibitors and Hosted Buyers can use the mutual match appointment system to create a diary of up to 30 valuable and relevant appointments with the business leads they identify.”