Chicago-based business event management firm PRA has acquired South Florida-based Koncept Events to its network of offices. The acquisition marks a further move to grow the business through alignment with other teams in the business events industry.
Founded in 2007 by Hillary Smith, CMP, CSEP (pictured) and Angie Nelson, the award-winning Koncept Events team is comprised of 35 full-time team members and a broader network of colleagues and partners across the Americas region.
Smith and Nelson will continue in leadership roles within the PRA system. Smith will serve in the newly created role of Executive Creative Director for the PRA system, while Nelson will serve as General Manager of PRA South Florida, the name under which Koncept Events will now operate.
Smith commented: “Our team takes enormous pride in the successful business we have built over the last 12 years, to a strong position in a highly competitive market space. We have grown and thrived through ingenuity, tireless persistence for perfection, and dedication to our craft… As part of the PRA family, our amazing team, will now have a stronger support system, and a broad footprint to activate amazing destination experiences anywhere in the world. We are thrilled about what the future holds for our business with PRA.”
“It continues to be an exciting time at PRA as we expand our team in a region our clients value,” added Tony Lorenz, CEO of PRA. “As a leader in a highly competitive landscape, Koncept Events has always brought their A-game to our sector of the business events industry.
“Koncept Events, now operating as PRA South Florida, delivers an even stronger solution from our sector in the important Florida market, and beyond. The team is comprised of leaders who deliver creative, and innovative experiences as an expanding core competency at PRA.”