CHINA – Preferred Hotel Group has opened a Shanghai office as it continues its global expansion.
The new office space will be the company’s 31st sales office globally and sixth in the region, reaffirming its dedication to the Chinese market.
Spearheading Preferred Hotel Group’s Shanghai office is the company’s newly appointed Director of Global Sales, China, Renee Wu.
Prior to joining Preferred, Wu was the Associate Regional Director of Sales for Four Seasons Hotels and Resorts after spending two years with Four Seasons Shanghai as Director of Sales.
“We recognise the need for a strong dedicated sales office in China to reinforce our brands, as well as to source inbound and outbound business for our member hotels worldwide,” said Mark Simmons, Area Managing Director, Asia.
“With the tremendous spending power and increased travel to regional and long-haul destinations, the Chinese are increasingly becoming an important market for all of our members. With her experience in the five-star luxury market and established network, Renee will be an asset to Preferred and our member hotels.”
Wu’s key responsibilities include driving business from the corporate, MICE, and leisure markets outbound from China to Preferred Hotel Group members globally, increasing revenue share for existing member hotels in China, and strengthening the presence of the company’s four key brands.
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