Pulling through together

Features
Pulling through together

A look at how Hamburg CVB has been supporting its members through the Covid crisis.

With restrictions in Hamburg now eased – the German northern port city is able to host meetings and events for up to 1,000 people (outdoors) – and venues, hotels and event spaces are now open for business. Hamburg State’s event regulations (due to be reviewed 31 October) are as follows:

• Indoor events with fixed seating – 650 people max.

• Indoor events without fixed seating – 100 persons max, reducing to 50 people max if alcohol is served.

• Outdoor events with fixed seating – 1,000 people max

• Outdoor events without fixed seating – 200 people max, reducing to 100 people max if alcohol is served. (Full details: www.hamburg-convention.com/en/corona/)

Against this backdrop, the Hamburg Convention Bureau (HCB) team is working with key industry players to develop a business events launch timetable.

Tasks include leading working groups dealing with topics such as implementing recommendations for events, hygiene measures and hybrid event formats, work that is designed to prepare the city’s conference industry for the new business reality.

The HCB has set in place a schedule of roundtables and working groups for its members, designed to provide guidance on grants, regulations and legal advice. These meetings also give an opportunity for members to raise wider industry concerns which can then be shared by the HCB at local government level.

The HCB and its publications are also a hub for accessing the latest travel information, training opportunities and marketing support – such as the new video campaign.

Locally based MICECLOUD

Solutions worked with the HCB to launch a free tool for planners that calculates the required room size in line with new Covid-19 regulations. MICECLOUD Solutions also added coronavirus-based criteria to their venue search website, Micebooking.com. When searching for an event space, visitors click to apply the corona capacity calculation – this filters the venue options in line with current social distancing regulations. Planners are then able to receive a definitive list of spaces that will comfortably – and safely – host their chosen number of participants. The idea is for planners to feel confident they are choosing the best fit – and safest option – for their meeting or event.

Hamburg Tourism Board, HCB’s parent company, has also been busy, launching #wirstehenzusammen – a new business forum in partnership with the Ministry of Economic Affairs, Transport and Innovation of Hamburg, DEHOGA Hamburg, the Hamburg Chamber of Commerce and the Hamburg Tourismusverband. The #wirstehenzusammen (which translates as ‘we stand together’) forum is aimed at tourism suppliers and promotes support and solidarity. It is also a platform for suppliers to exchange ideas, advice and experience and support each other.

Topics discussed include, how to deal with reductions in working hours, drastic cuts in business, and hygiene best practice.

Florian Gerdes, marketing manager conventions at the HCB, explains: “With Hamburg’s venues, hotels, restaurants and bars open again, the city is now able to accommodate small-scale meetings and events. We have worked closely with our partners since the outset of the crisis and are now implementing a number of measures to support our members at this crucial time in their business.

“The emphasis right from the very start of the coronavirus crisis has been on collaboration and there has been a real solidarity with businesses pulling together to support one another in these tough times.”

Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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