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Questex aims to hit home run with new MICE concept

Americas
Questex aims to hit home run with new MICE concept

Questex Travel Group, the organisers of the Global Meeting & Incentive Travel Exchanges (GMITE) and MEET National, hope to hit a home run with a new one-to-one event concept for the MICE industry, which they have called ‘The Stadium Series.’

Running on 15 November, the event is the first of its kind and will take place in the ‘house that Ruth built’ – the world-famous Yankee Stadium, New York.

Northeast US meeting planners and incentive buyers will meet one-to-one with global travel suppliers, in private, luxury sky box suites.

Meeting and event planners are constantly searching for unique venues to provide a one-of-a kind experience for their clients, said John McMahon, executive vice president for the Questex Travel Group.

“Stadiums and arenas have sprouted up as a new leader in the luxury event space market,” said McMahon. “These venues are distinctive and exciting and we expect this concept to grow significantly as more planners are exposed to these venues through our series of events.”

The Stadium Series will continue into 2017 with new locations and dates yet to be named. Suppliers at the event represent cruise lines, tour operators, destination management companies and sought-after incentive destinations, hotels, resorts and spas across the globe.