AMERICAS – For the first time at a meeting industry event, conference attendees have been able to review their personal schedules on Apple Watch, as well as receive alerts and notifications from event organisers.
Meeting and event apps specialist QuickMobile launched, 12 July, what the Vancouver-based company claims is the industry’s first mobile event app with Apple Watch integration.
The app was developed for the 2015 Corporate Event Marketing Association (CEMA) Annual Summit in California and allowed attendees to personalise their schedules, network with other attendees and sponsors, share their experiences through integrated social media channels and compete against peers in a friendly gamification feature.
“Our members come to the CEMA Summit to push the envelope, explore new possibilities, and learn how to up their game,” said Kimberley Gishler, president and CEO of CEMA.
“When QuickMobile showed us how the Apple Watch can directly impact the attendee experience at meetings and events without a lot of effort, we knew we had a unique opportunity on our hands. Smart watch integration supports our commitment to hosting more personalised and engaging events, creating micro-mobile moments by presenting contextual information that is fully focused on the individual.”
Craig Brennan, CEO of QuickMobile, said Apple Watch is a hyper-personal device “with great potential once the full software developers’ kit is released later this year”.
Brennan added: “We are just scratching the surface with the CEMA integration, and we couldn’t be more excited for the future of the platform for our customers around the world. This Apple Watch integration is a first for the industry.”
QuickMobile has produced Apple Watch & You: The Event Planner’s Guide to the New and Hyper-Personal Attendee Experience to help meeting industry professionals understand how the Apple Watch can enhance their next meeting or event and mobile event app. The free guide is available for download on QuickMobile.com.