Ready to take the RAI Virtual Tour?

Leading Netherlands venue RAI Amsterdam is offering a 360-degree showround experience via a new virtual application. The RAI Virtual Tour has been launched to support organisers searching for a suitable location for their event. Exhibitors and visitors can also use the application to help them prepare for an upcoming event. The tool offers a comprehensive 360-degree image and interactive 3D map of the entire complex and is intended for organisers, exhibitors and visitors from the Netherlands and abroad. All 178 areas of the Amsterdam event location are now available for virtual viewing. The RAI Virtual Tour includes some 250 360-degree photographs, 210 other photos, 140 factsheets and 178 descriptive texts explaining the options for the different spaces in various layouts. An interactive 3D map allows the different floors of the RAI complex to be explored. The tool is more than an app like Google Maps, according to RAI Amsterdam, because it can provide acustomised virtual experience of the giant complex. “Our customer journey research has identified a clear demand for a simple online guide to our premises,” comments Maurits van der Sluis, COO RAI Amsterdam. “This impressive tool offers a solution for the planned location visits which are now impossible to attend in person due to the current circumstances. The Virtual Tour enables RAI Amsterdam to continue doing what we have done for the past 125 years – bringing people together and inspiring them in both the physical and online worlds.” The new application has been developed together with the Belgian company Youreka, specialists in 360-degree experiences and virtual tours. Additional functions such as wayfinding and webinars will be added later this year. Another feature of the tool is that organisers, exhibitors and visitors can make virtual preparations in advance. Check out the Virtual Tour on the RAI Amsterdam website.