Reed to focus on cross culture business with Daniel Tschudy confirmed to speak at CIBTM Knowledge

ASIA – Reed Travel Exhibitions’ Chinese incentives, business travel and meetings exhibition (CIBTM) has confirmed Daniel Tschudy as a key speaker at its 2013 CIBTM Knowledge.
 
Tschudy is an expert in cross cultural business within the global meetings industry. He will present ‘Cross Cultural Competence in the Global Incentive & Meetings Industry’ (4pm on 2 September). It is a 60-minute session discussing the importance of intercultural awareness and competence within the global meetings industry.
 
Last year CIBTM attracted 3,929 attendees from 30 countries across the world, highlighting the relevance of Tschudy’s topic for CIBTM’s regional and international audiences.
 
“Cross cultural expertise is relevant for everyone in direct contact with any foreign audience, whether it be employees, partners or customers,” says Tschudy. “Conducting successful business on a global scale requires an in-depth knowledge of each specific country, not just the language, but about mentality, origin, values, manners and status.
 
“It is my aim to build an understanding of the issues surrounding cross cultural business, enabling the avoidance of unnecessary misunderstandings and unintentional insults, thus facilitating efficient business dealings,” he adds.
 
Research conducted by Reed Travel Exhibitions following the last edition of CIBTM highlighted that the top countries for Asian buyers hosting events outside of China are the US, Germany, France, UK, and Australia.
 
CIBTM 2013 takes place from 2 – 4 September at the China National Convention Centre in Beijing.
 
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