Registration now open for Meetings Africa 2024

Registration is now open for Meetings Africa 2024, for both regional and international delegates. Meetings Africa is set to take place at the Sandton Convention Centre, Johannesburg, 27 to 28 February 2024, with Business Opportunity Networking Day (BONDay) preceding the show 26 February 2024. With the 2024 show themed ‘Africa’s success built on quality connection’, Meetings Africa is a Pan-African trade show where African associations and meetings industry professionals showcase Africa’s MICE offerings to global buyers. Zinhle Nzama, acting chief convention bureau officer at the South African National Convention Bureau (SANCB), says: “This is the ideal platform for us to collectively showcase to the world what Africa has to offer as a business events destination and amplify the continent’s stories of success.” “I also invite buyers from various parts of the world so they can come to witness first-hand the wide variety of business events quality assured facilities,” she continues. Meetings Africa’s official host partners are the Gauteng Tourism Authority, along with the City of Johannesburg and the Sandton Convention Centre. Nonnie Kubeka, executive director, Gauteng Convention & Event Bureau, adds: “Gauteng eagerly embraces the honour of hosting Meetings Africa 2024, for it is not only a testament to our vibrant spirit, but also a catalyst that amplifies our destination’s allure and fuels the ever-growing flames of our economic prosperity.” The SANCB is currently conducting debriefing sessions, one-on-ones, and focus group sessions to gather insights that will be used to actively enhance the show’s offering. In 2023, Meetings Africa brought together 273 hosted buyers and 355 exhibitors from 22 African countries with the 2024 edition expecting more.