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Roadshow takes Dräger across Middle East

International manufacturer of medical and safety technology, Dräger, will – for the first time – be leveraging a roadshow tour in the Middle East.

Global roadshow expert, Event Marketing Solutions (EMS), will manage the tour, taking the 50sqm mobile showroom to 21 cities across five countries – thus providing Dräger with the platform to go beyond the tradeshow floor and reach its target markets directly.

Koen Paredis, managing director MEA at Dräger said Dräger would be showcasing its leading protection and detection solutions across the Middle East.

The truck will be split between five different areas: prevention; occupational health and safety; hazardous substances; emergency escape; and rescue and firefighting. EMS is also responsible for the bespoke design and fit-out of the truck – view the full transformation in the video below or watch online here.

“With EMS’s expert knowledge and experience of roadshows in the GCC market, we’re confident we have found the right partner to support us in this new initiative,” added Paredis.

Cassie Kendrew, general manager at EMS’s Dubai office added: “The Middle East is in the midst of an industrial revolution, and with that comes a greater need for industrial manufacturing and occupational safety measures. It’s a perfect time for Dräger to adjust their marketing activities to focus on meeting directly with their customers across the region.”



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