RTE sees 46% increase in Hosted Buyer numbers for AIME 2014

AUSTRALASIA – The organisers of the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne, Australia has announced a 46 per cent increase in Hosted Buyer numbers on the previous year.
 
Jacqui Timmins, Exhibition Director at AIME and the China Incentive, Business Travel and Meetings Exhibition (CIBTM), said the increase in numbers is due to the popularity of AIME’s Hosted Buyer Program as well as strong key partnerships.
 
“Showcasing over 750 Exhibitors from five continents, we know that AIME is an ideal event for meetings and events buyers but we have also been working to tap into new audiences via our ambassadors, who are located around the globe,” she said. “Ambassadors are senior-level industry professionals whose role is to identify and invite key clients from their region, and the key markets they work in, to attend AIME as a Hosted Buyer.”
 
The AIME Hosted Buyer program is 90 per cent larger than any other in Australia, its organisers Reed Travel Exhibitions (RTE) and the Melbourne Convention Bureau claims, attracting top level decision makers.
 
The event will be held at the Melbourne Convention and Exhibition Centre on 18-19 February 2014.
 
According to AIME, 80 per cent of surveyed Hosted Buyers have already confirmed business with exhibitors they met at AIME 2013 and this year they have announced a 25 per cent increase in the Australian Hosted Buyer target.
 
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