San Diego CC Corporation and Total Communicator Solutions create mobile app

AMERICAS – The San Diego Convention Center Corporation (SDCCC) has partnered with US-based marketing software provider Total Communicator Solutions to develop a mobile marketing platform for the convention industry.
 
The mobile marketing app will deliver content based on location, analytics and marketing messages to convention delegates and show managers.
 
The app launches on the mobile device when delegates arrive in San Diego, and guides them to the convention, and aims to enhance the convention experience by providing information throughout their stay.
 
In addition, the platform also provides analytics for the convention’s management, including information on which delegates are in which booth and how long they are there for.
 
Carol Wallace, President and CEO of the San Diego Convention Center Corporation, said: “Working with Total Communicator Solutions to bring this new application to the convention center will give San Diego new advantages in attracting conventions. “It is our goal to utilise new and relevant technology for our convention show managers so their attendees have the best possible experience while attending their convention in San Diego.”
 
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