Malaysia’s Sarawak state secured 89 more Business Events (BE) in 2017 – 60 bids won and 29 bids supported. The business will be disbursed statewide from 2018 to 2022 and will inject MYR107m (US$27m) in economic contribution. Last year Sarawak and its MICE industry partners played host to a total of 47 conventions, including the 13th World Islamic Economic Forum and the International Summit on Peace. Sarawak Convention Bureau (SCB) has worked hard to position Sarawak as a leading second tier business events destinations within the Asia Pacific. Furthermore, SCB’s extensive branding efforts – under the Redefining Global Tribes campaign – has led to Sarawak’s win of the BrandLaureate Industry Champion Icon Brand Icon 2017 in the MICE and Destination Branding category. This marked the second BrandLaureate win since the bureau’s inception in 2006. Amelia Roziman, chief operating officer of SCB, commented:
“These results, yielded in the past 12 months, are attributed to the unceasing dedication of the immediate SCB team, our industry partners as well as immense support from the government. “Building on 2017’s strong performance, we are excited to attract more business events this year; to further promote international partnerships, new research transfers, and mediate economic transformation,” concluded Roziman.
Looking ahead in 2018, Sarawak will welcome at least 27 high profile Business Events in substantial fields including the 5th International Marine Conservation Congress, 17th Continuing Professional Development Series: Diabetes Asia Conference, the 10th Clean Air Asia Better Air Quality Conference and the 9th Anak Sarawak Awards.
