Sarawak is ‘redefining global tribes’ by driving digital transformation in M&E

Asia News
Sarawak is ‘redefining global tribes’ by driving digital transformation in M&E

Under Sarawak’s destination campaign, ‘Redefining Global Tribes’ and driving digital transformation within the business events sector, the Malaysian state will play host to the inaugural business events Tribal Meet aka TriBE 2018 in Kuching on 24 August 2018.

TriBE 2018, an initiative by the Sarawak Convention Bureau (SCB), will gather over 200 business event professionals, comprising of decision-makers from national associations, convention ambassadors, top-tier sector partners and government officials.

Amelia Roziman, COO of SCB, noted: “As Sarawak undergoes a digital economic transformation, the role of business events becomes more critical than ever.

“Every conference, summit, exhibition, or just any form of meetings, has resulted in a rapid exchange of knowledge. This has left a legacy of powerful outcomes that has facilitated the transformation.”

“Just as we leapfrog from a traditional economy to a digitalised one, the sector would need to do so. Our industry partners would need the right tools and strategies to successfully convert – and this is where TriBE 2018 will bridge the gap.”

Keynote speakers include Corbin Ball, a five-time appointee for “25 Most Influential People in the Meetings Industry” and body-language expert Christian Chua. The conference will also feature the launch of the all-new government associate platform, BESarawak Alliance, as well as the 9th Anak Sarawak Awards.

Set to congregate at the event are international associations: ICCA (International Congress and Convention Association), PCMA (Professional Convention Management Association), IAPCO (International Association of Professional Congress Organisers and UIA (Union of International Associations).

“SCB is bringing the world’s leading business events experts in digital transformation, as well as prominent association authorities to Sarawak. This is a rare feat in a second-tier destination – but we have made this happen because their insights are vital as we enter the new dawn of our business,” concluded Roziman.

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