Sarawak reports business events campaign fulfilling PCDS 2030 goals

The Malaysian state of Sarawak has given a positive update on its business events campaign, Tribe Legacy Sarawak, which is supporting the state’s economic, social and environmental agendas outlined in the Post Covid-19 Development Strategy, PCDS 2030. In 2020, the Sarawak government declared business events as a contributing sector to achieve PCDS’ goals of economic prosperity, social inclusion and environmental sustainability. Consequently, Tribe Legacy Sarawak was launched by BESarawak CVB as an enabling platform to fulfil these goals by stimulating national and global cross-sector collaborations and intensifying marketing efforts. Between 2020 and 2022, under the campaign, Sarawak secured 145 events with a total economic impact of RM385.5m (US$81.3m), RM209.5m in direct delegate expenditure, RM23.1m in tax revenue and 30,594 job opportunities. According to the legacy impact assessments of these events, 819 impacts were recorded under the Legacy Impact Pillars. In terms of industry development, 78 partners now carry international industry qualifications while 38 partner organisations carry the Travel Safe Alliance Malaysia certification. Another major development from Tribe Legacy Sarawak is the launch of the state-level corporate social responsibility (CSR) programme Books Build Legacy. The objective is to have business event planners donate books in aid of making education accessible in rural areas. “With the industry’s involvement in PCDS 2030, it is vital that we all work towards the government’s strategic goals and proactively participate in the Tribe Legacy Sarawak campaign if we aim to become a high-income, developed destination by 2030,” said Dato Sri Abdul Karim Rahman Hamzah, minister of tourism, creative industry and performing arts Sarawak. He was speaking  at BESarawak’s signature industry meet Tribal Gathering Kuching 2022. “The Sarawak Government is very pleased with the current results and to support the CSR, the ministry  pledges to donate 500 books.” The world’s first academic journal on business events and legacies, International Journal of Business Events and Legacies will be officially launched on 30 November 2022. “Collaborations have been the foundation of strength and success for Sarawak’s business events sector since launching the campaign,” said Amelia Roziman, BESarawak’s CEO. “Strong campaign initiatives paired with a well-prepared industry are attracting more collaborators and major global events to our shores. We look forward to the next three years of our 5-year Tribe Legacy Sarawak campaign.” Other announcements made during Tribal Gathering Kuching were Sarawak’s wins of five international marketing awards, including two Silver Awards at the Hollywood Gold Awards and Milan Gold Awards.