Sarawak returned to EventXpo 2025 hosted at Kuala Lumpur Convention Centre, 7-9 August, with a strong presence and legacy messages, making a convincing case to be Malaysia’s capital of legacy-driven business events. Building on last year’s theme, Tribe Legacy Sarawak, this year’s Sarawak Pavilion showcased how business events can benefit not just the economy but also society and the environment.
“Being Malaysia’s legacy capital of business events means driving impactful programmes and ensuring stakeholders have the tools, support, and opportunities needed to contribute to national progress,” said Amelia Roziman, CEO of local CVB BESarawak.
This October, Sarawak will host LEGACY360, Malaysia’s first and only business event legacy forum, where five legacy objectives will be highlighted: Advocate, Educate, Advance, Recognise, and Support. Each of these objectives will be matched with a dedicated initiative: the LEAP Summit to advocate for legacy thinking, LEGACY360 to educate industry stakeholders, and AI.LEGACY Intelligent Impact Management System to advance innovation in legacy creation. Borneo Inspires Legacy Awards (BILA) and the International Journal of Business Events and Legacies (IJBEL) to recognise impactful contributions, will join a suite of incentives to support event planners fully committed to long-term impact.
“Advocacy at the policymaking level is crucial in legacy-building, which is why we’re hosting the LEAP Summit during LEGACY360,” Roziman added. “It will bring together government leaders and industry players from around the globe to explore how business events can be used to support social growth, economic progress, and environmental responsibility.”
During EventXpo, BESarawak signed a Memorandum of Collaboration with Borneo Business Connect to launch Kind Borneo – a community-focused expo taking place alongside LEGACY360, 2–3 October in Kuching. Kind Borneo is designed to bring together corporations, non-profits, and philanthropies to share ideas and collaborate on projects that promote kindness and positive social impact.
Sarawak also introduced the I AM LEGACY movement to EventXpo, designed to celebrate individual and united efforts in creating positive change through business events. This was demonstrated by Sarawak’s delegation of 13 co-exhibitors, representing a wide range of expertise from event planning and tourism to hospitality and venues.
EventXpo 2025 is organised by the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and featured over 90 companies, two state pavilions, and international exhibitors from Korea, Indonesia, Thailand, India, and Singapore.
