Senior corporate leaders in charge of communication, marketing and events to gather in Abu Dhabi in January

The United Networks of International Corporate Event Organisers (UNICEO®) is to take its International Congress 2025 to Abu Dhabi. The association announced that its 2025 Congress will be held 29^–31 January, in collaboration with the Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism (DCT Abu Dhabi). UNICEO® Congress will be held under the theme, ‘Elevate yourself, your teams, your events’ and delegates will address current business challenges as well as highlighting the critical role of Live Events in today’s corporate strategies. Organisers say the Congress aims to deliver participants exclusive insights and advanced knowledge to enhance client experience and engagement, to better use artificial intelligence and digital solutions, and to design more sustainable events. Laurent Fuchs CEO of the association said: “Corporate communication, marketing, and events are deeply influenced by ongoing geostrategic, climate, and technological changes. As a result, our members are compelled to continuously adapt (updating their strategies and knowledge, gaining inspiration and asserting their leadership) to achieve desired performance. This Congress, placed under the umbrella of collective intelligence is a unique opportunity for them to reinforce their role as leaders in their organisations and the marketing/communication/events ecosystem.” Mubarak Al Shamsi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “Our robust relationship with UNICEO has paved the way for an exciting new collaboration, facilitating them to bringing their unparalleled expertise and knowledge to Abu Dhabi through the International Congress 2025. I look forward to welcoming participants from around the world so that they can experience Abu Dhabi’s renowned Emirati hospitality, world-class infrastructure, and excellence in events, culture, and leisure.”