Seoul and Singapore ink memorandum to drive two-way tourism

The Seoul Metropolitan Government (SMG) and the Singapore Tourism Board (STB), 9 July, signed a Memorandum of Co-operation (MOC) designed to drive tourism traffic and exchanges between the two destinations. The signatories to the MOC were Mr Kim Eui Seung, director-general, Tourism & Sports Bureau of Seoul Metropolitan Government and Ms Lynette Pang, assistant chief executive, marketing, Singapore Tourism Board. The ceremony was witnessed by Mayor Park Won-Soon, Seoul Metropolitan Government and Ms Low Yen Ling, parliamentary secretary, Ministry of Education & Ministry of Trade and Industry. This is the first MOC between the two organisations and sets out a general framework of co-operation in for tourism exchanges, as well as marketing and promotion of related services. Another part of the MOC relates to regional integration and encouraging the participation of business communities and other tourism enterprises in travel marts, exhibitions and tourism festivals to boost visitor growth. “The MOC between SMG and STB will help unlock new opportunities for both destinations through tourism exchanges and cross-marketing efforts. Last year, Singapore received about 580,000 South Koreans, a 7.5% increase over 2014. We look forward to welcoming more 
visitors from South Korea, an important source market, with this collaboration”, said Ms Pang. “I am very pleased that SMG and STB signed the MOC and positive that this will strengthen ties between the two cities with the increase in tourism traffic, as well as exchanges in business and culture,” said Kim Eui Seung.