France-based business software publisher Septeo has announced the acquisition of cloud sales and management system for MICE groups, Backyou, adding what it says is the missing link to Septeo Hospitality’s software value chain. Backyou’s team of 30 employees will join Septeo Hospitality and its expertise and technology will be integrated into Septeo’s PMS and CRS software, deployed across hospitality segments in Europe.
Backyou, also HQ-ed in France, will continue to develop as an open platform serving the entire market.
CEO Antoine de Corson will continue to lead the company and will also take responsibility for the division’s MICE offering.
With Backyou, Septeo is adding the sales and management of groups, meetings and events across all of its markets: hotels, campsites and holiday parks, tourist residences, holiday villages and wellness businesses.
Backyou currently serves more than 2,000 properties in 32 countries and its platform provides an end-to-end digital workflow for the sales and operational cycle of groups and events, from capturing enquiries through to performance management. It also includes a range of AI features designed to support sales and operations teams.
“Joining Septeo gives us the resources to accelerate while preserving what sets us apart. Our priority remains unchanged: to stay at the forefront of innovation and improve MICE performance for every property, regardless of its size, operating model or PMS. We will continue to advance an open platform, backed by Septeo’s innovation capabilities and European footprint,” said Antoine de Corson.
“Backyou accelerates our expansion across Europe in a market segment where no player has yet established a pan-European lead. By connecting inbound sales opportunities with operational delivery and revenue management, we now have the expertise, technology and deployment capacity required to establish a European benchmark for group and event management.” Jean-Paul Grimalt, managing director, Septeo Hospitality.
Septeo Hospitality was formed in 2023 following Septeo’s acquisition of Sequoiasoft. It has since become one of France’s leading providers of software solutions for hospitality and wellness.
Learn more: www.septeo.com and www.septeo.com/hospitality
