SITE (Society for Incentive Travel Excellence) has announced the shortlist of nominees for its 2025 SITE Crystal Awards, which honours excellence and creativity in the incentive travel industry. Nominees for the 2025 Crystal Awards hail from countries including the United States, Canada, Türkiye, India, Egypt, and Italy. Each nominee has delivered outstanding incentive travel programmes that have set new benchmarks for innovation and results.
Annette Gregg, CEO of SITE, commented: “The Crystal Awards are not just about recognising excellence in incentive travel; they also remind us of the power of incentive travel as a tool for improving business results, enhancing company culture, and engaging employees. This year’s nominees have truly exemplified what our industry stands for.”
Cate Banfield, president of Wynford and chair of SITE’s Crystal Awards Committee, added: “The calibre of submissions this year is extraordinary, and the shortlisted nominees showcase the creativity, innovation, and resilience of our industry in delivering impactful experiences. We look forward to celebrating their achievements in Tulum.”
Category winners will be unveiled at the Crystal Awards Gala on 4 March, 2025, during SITE Global Conference in Tulum, Mexico. The grand prize, the SITE Par Excellence Award, will also be awarded to the highest-scoring programme of the evening.
Nominees for the 2025 SITE Crystal Awards are as follows:
Most Impactful Effort Toward CSR or Most Environmentally Sustainable Incentive Experience EcoVenture: Coastal Cleaning and Children’s Book Journey | ODS Turkey | Türkiye Joy in Giving: Philanthropic Pharmaceutical President’s Club | Bishop-McCann | United States The Great Escape | 360insights | Canada
Excellence in Incentive Travel: Africa/Middle East Amway Thailand Diamond Invitational in Egypt | Emeco Travel | Egypt Mary Kay LATAM Summit 2024 | Arabian Adventures | United Arab Emirates Race to Dubai: HPE 2023 | 360insights | Canada
Excellence in Incentive Travel: Asia-Pacific AfterSales Elite | EVT Incentive Marketing | Australia Forever Global Rally 2024 | Ovation DMC | India President’s Club 2023 | MFactor | United States
Excellence in Incentive Travel: Europe Alcon 2024 President’s Club Trip | Brightspot Incentives & Events | United States Cisco SCWC EMEAR 2023 | Spaintacular | Spain Customer Reward Trip | Land O’Lakes | United States
Excellence in Incentive Travel: North America Legends of Possible | Augeo | United States ShipBob 2024 President’s Club | Ladidadi Events & Incentives | United States The Great Escape | 360insights | Canada
Excellence in Incentive Travel: Latin America/Caribbean Conga Aspire 2024 | Better Together Productions | United States iad World Challenge Panama | CWT Meetings & Events | United States
Most Creative Solution Deployed to Overcome Adversity Atlantic Packaging Sales Incentive Trip 2023 | Creative Group | Canada Club Cisco | Maritz | United States US Foods Reach for the Beach | Meetings & Incentives Worldwide | United States
Best Destination-Based Experiential Incentive Travel Programme 2024 Employee Sales Incentive Programme | Effetto Italy DMC | Italy Incentive Canada Winter Edition 2024 | Banff & Lake Louise Tourism | Canada New Zealand Construction Company 2023 Incentive | MEP DMC | Turkey
