SITE appoints new CEO

Following an extensive global search, the Society for Incentive Travel Excellence (SITE) has appointed Annette Gregg, CMM, MBA, as its new CEO, serving both SITE and SITE Foundation. Gregg takes over from interim executive director Rebecca Wright, and joins SITE following her role as chief revenue officer with Meeting Professionals International (MPI). Her long career in business events industry has included working for corporates and  destination marketing organisations. Commenting on the appointment SITE president Kevin Edmunds, said, “Firstly, we’d like to pay tribute to Rebecca Wright for stepping up to serve as interim executive director while also delivering on her role as head of chapter engagement for the past 24 months. During that time, SITE’s International Board of Directors (IBOD), and SITE Foundation’s International Board of Trustees (IBOT) have been able to thoughtfully and diligently approach the recruitment and appointment of our next CEO in the context of a rapidly evolving marketplace and a new, evolving concept of the nature, purpose and direction of an association.” Gregg said: “My appointment as CEO at SITE will allow me to integrate my career experience to help move this legacy association to new heights. I have always been convinced of the transformative power of travel experiences for individuals, enterprises, communities and society at large. “I look forward to working closely with SITE’s IBOD and IBOT, its global committees and chapters, and our 2,000+ global members to make the business case for incentive travel and spread the story of travel as transformation. It’s a true honour to take on the role of CEO as SITE embarks on its 50th anniversary.” Gregg’s tenure as SITE and SITE Foundation’s CEO will commence on 14 November.