The Society for Incentive Travel Excellence (SITE) is partnering with the Financial and Insurance Conference Professionals (FICP) organisation, and the Incentive Research Foundation (IRF) to develop the industry’s first joint index study.
The study is called ‘The Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP’.
This collaboration is designed to provide insight into where the incentive travel industry is headed. It will explore how the various industry challenges are impacting market growth for both buyers and suppliers and will provide indicators of future trends.
Executed by JD Power, the study will aim to produce key points/benefits including:
- Decision-making insights and trends for corporate meeting and incentive planners, third parties and suppliers on an annual basis;
- A single, all-encompassing questionnaire avoiding cross-industry duplication and consistency to be released early enough to coincide with the marketing and budgeting cycle of most organisations.
Didier Scaillet, Melissa Van Dyke and Steve Bova, the respective executive leaders of SITE, IRF and FICP, said in a joint statement that they “look forward to helping our industry grow from this collaboration.”
The collaboration hopes to release the survey instrument for response as early as late May with results available in late summer.
For more information, click here. www.SITEglobal.com