A new European sales and marketing group, the Worldwide Travel Alliance (WTA) has been formed, and the alliance says it is anticipating a post-Covid vaccine travel boom.
The WTA will offer sales, marketing, representation and PR services to global travel brands seeking European customers. The alliance consists of six sales and marketing experts based in the UK, Germany, France, Russia and Thailand. Its main targets will be hotels and resorts (individual or group), national and regional tourism boards, DMCs, theme parks, tour operators, cruise lines, medical tourism outlets, travel associations, and more.
WTA market directors have served, or continue to serve, clients such as Kempinski, Outrigger Resorts, Dubai Parks & Resorts, Preferred Hotels & Resorts, Khiri Travel, COMO Hotels & Resorts, and DMC Luxe Voyage.
WTA launch directors include Andrea Hogg of Wendum Travel Services (UK), May Kamya of Eastern Favourites (German-speaking markets and Scandinavia), Anabela Dos Santos of ADS Consulting (French, Spanish, Italian and Portuguese markets), Elena Vetrova of Travel Media (Russia, Ukraine, CIS and Baltic States), and Ken Scott and Anchalee Sriwongsa of ScottAsia Communications (UK & Thailand).
“After the travel industry trauma of 2020, all travel brands are setting new priorities and targets and many are effectively starting over in 2021,” said Andrea Hogg. “This is where WTA can step in and quickly help them create business from important source markets.”
May Kamya said that travel brands that move quickly will secure better results in the much-anticipated 2021 rebound. “While a lot depends on the vaccine roll out, at WTA we expect travel bookings to surge from January 2021. People who have been denied international travel for 10 months are ready to act on their bucket list,” she said.
Further information on the WTA is available here.