Stockholm’s Avicii Arena lends its name to mental illness prevention

Stockholm Live, managed by worldwide live entertainment company ASM Global, has announced a name change for the Ericsson Globe. The venue will now be branded as Avicii Arena. A partnership with the Tim Bergling Foundation, and support from local naming rights sponsors, insurer Trygg-Hansa and construction retailer Bauhaus will also mean the venue will become a symbol for mental illness prevention. “ASM Global takes tremendous pride in not only presenting unparalleled entertainment experiences but also in playing a positive role in the lives of our millions of guests in countries throughout the world,” said ASM Global president and CEO Ron Bension. “We’re honoured to participate in this collaboration to help prevent mental illness.” Visible from most of Stockholm, the 15,000-capacity venue is intended to become “a hub for sharing ideas and hosting activities with the focus on young peoples’ mental health,” said Klas Bergling, father of the late producer and recording artist Tim Bergling, known worldwide by his stage name Avicii. “It was a significant milestone in Tim’s career when he played here nine years ago, and he would be extremely proud that this iconic building from today will bear his name.” Bergling and his wife Anki Lidén founded The Tim Bergling Foundation after the death of their son in 2018 at the age of 28. “It is only by listening to the young people and working with them that we can really make a difference,” said Bergling. “We will start from that in everything we do. We call the collection of young people’s thoughts ‘For A Better Day’ because we focused our surveys on what they need for a better tomorrow, and their answers will form the basis of our work inside and outside Avicii Arena.” For the launch, the Royal Philharmonic Orchestra has recorded a new interpretation of the Avicii song For A Better Day, sung by 14-year-old Ella Tiritiello from Kristianstad. “Being able to use one of Sweden’s most famous and visited buildings as a symbol and meeting place for one of the most important societal issues of our time in the way we now do together with our partners feels fantastic,” said Stockholm Live CEO Andreas Sand.  “When we hosted the Avicii Tribute Concert in December 2019 at Friends Arena we got the idea to create a place that could spread the same understanding and community that we had that evening, with a focus on making a difference.”