Strata appoints new head of incentives

Growing client demand for incentive offering has led UK brand experience agency Strata to appoint a new head of incentives to expand and grow the offer. Endellion King (pictured) will take responsibility for developing  the agency’s in-house incentive offering. His appointment is the result of significant client growth and a continued demand for a creative and bespoke reward and recognition and incentive offering, the agency says. King has over 15 years experience in the live events industry and joins Strata from Top Banana, part of the TBA Group, where he was director of reward and recognition. His previous experience has seen him enjoy various event and operational roles at Crown, before Crown became part of Strata, and AddingValue. Simon Hambley, CEO of Strata, said of King’s appointment: “I have worked alongside Endellion in a previous role, so I’m thrilled he’s joining us. With the launch of Sherbet and the increasing demand from clients for bigger, better and more creative incentive events, there is no better person to head up our incentive team than Endellion. He lives and breathes incentives and is incredibly passionate about his work. He is an exciting addition to our team, someone who will champion the value of incentives and the capabilities within Strata to our clients.” King said: “Strata has entered an incredibly interesting and exciting period of growth and so I am thrilled to be joining at this time. “The incentives industry is changing constantly, and clients are seeking fresh and innovative ways to incentivise their teams all the time.” King takes over the role previously held by Mike Parrott, who will be moving over to become managing director of Sherbet, a new rewards and recognition platform, which sits within the Strata Group.