Strong H1 for Dubai business events puts $102m in the pipeline

Middle East
Strong H1 for Dubai business events puts $102m in the pipeline

Business events secured in the first half of 2017 are set to attract over 51,000 international delegates to Dubai, bringing an expected economic impact of AED 375m (US$102.1m).

Dubai Business Events (DBE), the city’s official convention bureau, is reporting strong results for the first half of 2017, with 97 bids submitted to host business events being successfully awarded to the city and another 97 submissions in the pipeline.

Key wins include: Baby Care Annual Incentive (2018), World Conference on Desalination and Water Re-Use (2019), and Congress of the International Association for Child and Adolescent Psychiatry and Allied Professions (2022).

Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing, said: “We recognise the significance of the business events industry, and acknowledge the various growth facets each event brings to the city. Not only do they accelerate our journey towards becoming a knowledge-sharing economy, but business events are also major contributors towards our goal of welcoming 20m visitors each year by 2020.”

Dubai Business Events has also ramped up efforts to highlight the city’s business events offering to international audiences. DBE representatives have attended over 50 trade events in the first half of the year, interacting with over 4,500 business events buyers and planners. The bureau has also facilitated a total of 16 site inspections with 38 clients, and hosted 144 buyers from around the world as part of four in-depth Dubai study missions.

Steen Jakobsen, director of Dubai Business Events, said: “We’ve had a stellar start to the year, and are well on our way to achieving our targets set for 2017.”

Dubai Business Event’s Al Safeer Ambassador Programme has also contributed significantly to the city’s success in bidding for international events. Since January, the programme contributed to securing a total of 11 business events for the city.

Further study missions in 2017 will come from India, China, the Americas and Southeast Asia.

Recently, Dubai was named as one of the top 10 destinations for international meetings by Union of International Associations (UIA) in its latest edition of the International Meetings Statistics Report published last month. The city previously ranked 14th in the 2015 edition, and moved up the list with a total of 180 meetings taking place in 2016.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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