Swiss summit provides a taster for SITE ahead of Dublin Global Conference

The Society for Incentive Travel Excellence (SITE) held a second annual Incentive Summit Europe (ICE), when it gathered over 50 incentive travel professionals from 18 countries in Geneva/Montreux, 13-16 March. The ICE event offered a deep immersion in contrasting Swiss locations, Geneva and Montreux. Destination experiences included a three-hour watch making workshop and a wine listening experience, curated by Kim Arazi of Innosensi in Lavaux, a UNESCO heritage site comprising 13 traditional wine producing villages. Commenting on the event, SITE president Kevin Edmunds, said “SITE’s incentive summit series is boutique by design, focused on fostering quality relationships, great peer-to-peer learning and a truly immersive destination experience. This year in Geneva and Montreux, 50 incentive travel professionals fell madly in love with Switzerland, explored the future of incentive travel with award-winning magician and futurist Ferdinando Buscema, and built sustaining friendships that’ll endure into the future”. Barbra Albrecht, head of Switzerland Convention & Incentive Bureau (SCIB), added: “Incentive Summit Europe will return to Andermatt in Switzerland in 2024 following previous editions in Verbier, Geneva and Montreux. We are proud to support it and greatly value the opportunities its boutique scale affords us to build purposeful, meaningful relationships with incentive travel professionals. Switzerland offers so many contrasting experiences and we’re delighted to have been able to showcase this during our time in Geneva and Montreux”. Participants at ISE also enjoyed privatised access to the chalets of the late Claude Nobs, legendary founder of the Montreux Jazz Festival. The SITE Global Conference takes place 20– 23 April. Details and registration here. [su_image_carousel source=”media:2040322,2040323,2040324,2040325,2040326,2040327″ limit=”20″ slides_style=”default;” controls_style=”light;” crop=”none” columns=”1″ adaptive=”no” spacing=”yes” align=”center” max_width=”1170″ “max_height_770″ captions=”no” arrows=”yes” dots=”no” link=”” target=”blank” autoplay=”2″ speed=”medium” image_size=”full” outline=”yes” class=””]