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Talk to local experts early to deal with risk, says Destinations International

Event risk demands a new approach. Destinations International urges planners to bring in local CVBs and safety experts at the earliest stages. With physical threats, extreme weather and cyberattacks rising, only half create crisis plans—and most lack dedicated risk teams.
Destinations International graphic
Destinations International graphic

World | Guest Author
10 April 2025, 12:24pm 

A new white paper from Destinations International and Smart Meetings calls for earlier collaboration with local experts to reduce event risk. Presented at the 2025 Convention Sales & Services Summit (9–10 April, Hilton Alexandria Mark Center, Virginia), Best Practices for Managing Event Risk draws on feedback from more than 60 event professionals. It outlines key challenges in 2025 – including security threats, extreme weather, cyberattacks and political unrest.

Key findings Only 36% of planners have a dedicated risk management team Just over half (52%) create a crisis plan for every event 58% include contingency costs – often only 1–10% of total budgets Physical safety topped the list, with 57% citing it as their biggest worry. Weather disruption followed at 17%.

Experts stress the need to go beyond crime stats and headlines, instead assessing venue safety street by street – and asking the right questions.

The report recommends: Involving local CVBs and public safety contacts from the outset Running crisis drills with staff Training teams in de-escalation and behavioural awareness Embedding risk management into site selection and RFPs

“Planning for safety is no longer optional – it’s essential,” said Don Welsh, president & CEO of Destinations International.

Climate and cybersecurity risks grow Weather is becoming a board-level concern. ASAE’s Amy Hissrich said ESG policies must account for disruptions: “If we can’t convene due to climate events, that’s a business risk.”

Cybersecurity is now non-negotiable. 75% of planners see it as a top priority. Experts advise working only with vendors who offer encrypted platforms, multi-factor authentication and compliance standards such as SOC 2.

Staff training remains key. Phishing attacks and ransomware can strike even experienced teams – so planning for mistakes is just as vital as preventing them.

The full white paper is available at DestinationsInternational.org.

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