THAILAND – Thailand Convention and Exhibition Bureau (TCEB) is to launch into the luxury MICE market, which it hopes will contribute £80m in economic benefit to the country.
TCEB will expand its luxury offering within five destinations; Bangkok; Hua Hin; Chiang Mai; Phuket and Koh Samui. The five destinations traditionally have been popular meetings and incentives destinations and are well equipped to meet the needs of meetings participants and the industry, according to the bureau.
The bureau says in 2011, the global meetings industry will see a gradual shift to high-end meetings. “Thailand is in the position to offer luxurious destinations and services for a reasonable and competitive price,” said TCEB President Akapol Sorasuchart.
“The luxury meetings market has grown continuously in Thailand over the past few years after the global economic recession. The visitors, especially from the long-haul markets, come in smaller groups for their meetings and incentives events but with more exclusivity and higher expectations. On average, the spending per head of Thailand’s meeting industry is estimated at approximately £1,240. With this initiative, we expect to increase the spending per head to up to £1,625 per head,” added Sorasuchart.
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