‘The Entrepreneur Life – The Courage to Continue’, a key session at IMEX America 2021’s She Means Business, was the story (to date) of Allie Magyar, the 41-year-old, serial entrepreneur, multi-award winning, married mother of two’s journey in the meeting and events business since her beginning her first company at age 18. What makes Allie stand out, writes Stephanie Selesnick, is raising over $10m in VC funding- where only 2% of women are successful in reeling in funds, as well as selling her latest company to Intrado (now Notify).
Her key messages included, ‘Failure is a learning opportunity’ and that massive disruption (Covid) is a great time to innovate. She shared her thoughts with the 50-plus women in attendance at the show in Las Vegas, that now is the time to follow their passions and go for it – whether it be launching their own businesses, gaining new skills, or going for a higher position within the organisation where they work.
Allie urged everyone to, “be authentic within your community – and don’t be afraid of having those tough conversations. Ask members hard questions about your ideas, as well as for support – and be prepared to return the favour. Take the first step even though it’s scary – especially during Covid.”
Key takeaways included:
- Failure is a mindset. Embrace and learn from it. Fail quickly.
- Have and keep a strong sense of self. Where does your passion lie? Follow it. Don’t let a tough boss or negative criticism make you doubt your ideas and abilities.
- Find your Tribe or Community. Who can help you? Who can you help? Stand for something (see #2 above) and inspire others.
- Self-Care is not selfish. Take personal time to plan instead of reacting. It’s been a stressful time for everyone in the events industry, so prioritise your own well-being. In fact, Allie takes off every Thursday afternoon to go hiking in the mountains near her home, leaving work, kids, husband and other stress behind to recharge and refocus.
- View yourself as an Equal. If women are going to get to that C-Suite, make sure you are part of the conversation within your organisations going forward.
- Stick to your guns about what you want to do. Find the believers out there who will support you (goes back to Community).
She summed up the conversation by saying, “Success is not final. Failure is not fatal. It is the courage to continue that counts.”